TITF-2025: INNOVATIVE APPROACHES IN THE TOURISM INDUSTRY BASED ON THE EXPERIENCE OF A STAND PARTICIPANT
Keywords:
TITF, stend boshqaruvi, turizm, yarmarka, marketing, innovatsiya, taqdimot.Abstract
Ushbu maqolada “Tashkent International Tourism Fair - TITF 2025” xalqaro yarmarkasida muallifning o‘qituvchi, turizm sohasi mutaxassisi va stend ishtirokchisi sifatida olgan tajribasi asosida turizm marketingi va innovatsion taqdimot texnologiyalari tahlil qilinadi. Tadqiqot jarayonida yarmarkadagi stend boshqaruvi, tashrif buyuruvchilar bilan muloqot modeli, raqamli targ‘ibot vositalari va mahsulot taqdimoti samaradorligi baholandi. Olingan natijalar turizm ta’limi, amaliy marketing va destinatsiya imidjini shakllantirishda qo‘llanishi mumkin. Maqola sifat jihatidan tahliliy, kuzatuv asosidagi yondashuvni qo‘llaydi hamda innovatsion yarmarka strategiyalari bo‘yicha amaliy tavsiyalarni taqdim etadi.
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